Excited to announce that Mubi been very kind to offer my followers 60 days free trial subscription to MUBI’s hand-picked selection of the best cult, classic, and contemporary films from around the world.
You’re welcome 🙂 Click this promo link to get your free trial.
2020 Promotion Code Update
The promotion code is no longer available, but if you click this promo link, you’ll get a 30 days free trial (Currently, Mubi is offering 7 days trails if you sign up from their home page.)
MUBI describes its offering as a hand-picked selection of the best cult, classic and award-winning films from around the globe. “MUBI is available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day film experts introduce you to a great film, and you have a whole month to watch it. That’s 365 extraordinary films a year curated by MUBI. MUBI is your destination for cinema culture. It’s the perfect fit for film fans, students, filmmakers, festival-goers, and more – is talking about. Discover wonderful films, keep track of your moviegoing, and meet others who love cinema as much as you. Need a guide? Check out Magazine Notebook illuminating the world of contemporary and classic cinema with the latest news, interviews, and criticism.”
Mubi and Indie Digital Distribution Disruption
Last month, at the 10th edition of the San-Sebastian Film Festival workshop, I had the great pleasure to share a panel with Mubi’s UK-based director of content, Quentin Carbonell. We discussed the promotion of independent films on VOD. How can independent films hope to dig some gold out of it? The crowd who filled the Function Hall of the San Telmo Museum on September 19 proved that indeed the question echoes in the minds of many, across all sectors of the Film Industry.
The moderator, Michael Gubbins pointed out in his keynote speech, that the “rush” towards VOD gold has rather been a slow momentum until now but recent developments, such as the interest in EU content shown by Amazon in Cannes, give reasons to start hoping. “VOD is now ready for real business. How can distributors create a demand for it?”
Swedish arthouse distributor Folkets Bio, CEO, Anna Harding illustrated local distribution cases. Folkets Bio runs 20 cinemas and is a leading company in arthouse distribution, operating in one of the most computerized countries in the world. Today Folkets Bio can count on a website where users can check the schedule of their cinema theatres, shop for DVDs and watch films on streaming, all in the same place.
“For us, this solution made more sense because it works both ways: we can promote our VOD catalogs in our cinemas and the other way around but it’s true that, except for a very few exceptions, when a film flops in cinemas it then flops also on all the other windows.”
I made the case for the importance of understanding data and its relation to increasing sales and establishing a loyal fan base. Netflix or any other big company will ever be keen to give data away. I encouraged distributors to start building their own database, possibly collaborating at a local level with other distributors and other parts of the industry to be more effective.
Even at a very small scale, data collection can be useful to identify the potential of a film. A certain degree of film success is very hard to predict, the magic of cinema as Anna calls it will always apply, but data analysis is a science and can help limit the risks.
The following day I put some of this thesis into practice and trained the members of Europa Distribution in a close seminar on how to create data and use it to predict audience preference and grow sales.