There's always something you can do to generate
When you're up against dozens of other competitors
It forces you to get creative
In 2007 I decided to produce a documentary, on the subject of Mac fanatics, “MacHeads.” Coinciding with the birth of iTunes movie service, I chose to go digital and release my film via exclusively digital platforms, circumventing traditional routes and instead focusing on an up and coming market. A serious, but calculated risk.
Working diligently and strategically I worked to market MacHeads and create significant buzz online. This meant that when “MacHeads” premiered on iTunes it ranked number one in its category and number 8 out of the 2009 top fifty documentaries. Not only that, but it received 558,867 views on Hulu and became number one top movie in all categories.
This success saw the deals roll in and eventually I worked with CNBC; who became the first traditional platform to broadcast MacHeads.
My experience of filming, marketing, negotiating now sees me work to help others mirror this success. Learning from my mistakes, and success, I aim to offer the indie film community the best possible solution. Allowing creative storytellers and filmmakers to gain control over their digital distribution and reap financial rewards.
A service, that I hope, will inspire and encourage creativity, originality and imagination. Leading to better films and a more thoughtful creative landscape.
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