Audience Development Training

Designed to benefit everyone from novices to indie filmmakers to seasoned sales agents and distributors, I train audio-visual professionals how to build communities and sell their films. 

My trainings are built around my decade of experience in the film industry, both as a filmmaker and an educator. Perfect for film festivals industry-events , and filmmakers who wish to promote, distribute and sell films, web-series, shorts, interactive videos and any new media projects.

Past Trainings

European Women Audiovisual Network Barcelona, Amsterdam, Pizza, Strasbourg, Glasgow

3 full day course tutored by Kobi Shely. The training focused on how to make financial, marketing, distribution plan and business strategy. Throughout 3 day lectures, masterclasses and one-to-one session participants supposed to develop their projects in order to be prepared for public pitch.

At the end of the course a public project pitch was organized in front of wide range of international co-producers, distributers, sales and broadcasters in order to provide possibility for the authors to get feedback as well as collaborates in further development. Also we prepared an award for the best pitch.

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Beldocs Academy, Serbia

The key objective has been to equip European audiovisual professionals with the necessary skills to reach a wide international audience in the context of digital convergence, through an innovative training course.

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Cinedays

A 4 hours seminar on how to successfully sell your films.How to build an audience to engage with your project from the get-go Audience tools – How to use available web tools to build your fanbase Crowdfunding – Critical Dos and don’ts, Getting paid: Available Platforms: Netflix, Amazon Prime, iTunes Vs. Vimeo On Demand and YouTube creator studios, what is PPV, AVOD, SVOD? And how much you can expect to earn from each platform. At the end of the course a public project pitch was organized in front of wide range of international co-producers, distributers, sales and broadcasters in order to provide possibility for the authors to get feedback as well as collaborates in further development. Also we prepared an award for the best pitch.

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Antalya Film Forum

Industry professionals came together with the participants and created an interactive sharing space on their tables. For the first time this year, a moderator selected from a producer and directors at each table accompanied the speaker and directed the conversation by strengthening the communication between the speaker and the participants. The breakfast meetings of Friday, October 21 are reserved for funds and festivals this year. At the tables made up of representatives of international funds and festivals, speakers had the opportunity to learn about festivals and funds, ask their questions, learn about selections and applications.

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Erich Pommer Institut

Filmmakers need to rethink their communication strategies and find new ways of reaching the audience. Kobi showcased the success story with his documentary MacHEADS, which he landed an NBC Premiere for after making it the number one top-selling film on iTunes, Amazon, Hulu, and Netflix. Kobi also presented several case studies from various campaigns he has managed for films and web series creators. He then explored what has proven effective so far, what could be improved and what is needed to finally find your audience as well as adapt your stories to the digital world.

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Dok Incubator

In the sea of information, people and companies, it is more and more difficult to set the right course to success and not to get sidetracked. The role of the producer is not only to help get the film financed but also to get information about the possible distribution channels most fit for the film.

This was the subject of the four-day long workshop DOK.SK which took place in Bratislava, 2nd – 5th December 2014. During the series of lectures and meetings, the Slovak filmmakers, producers and distributors discussed these new distribution techniques meet their European colleagues who took the leap into distribution markets and succeeded.

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Europa Distribution Network

The secret world of data: How to use data and what can it bring to the promotion of films online. sponsored by Europa Distribution Network. Tutoring distributors from all over Europe.

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Rome Film Festival

New Patterns of Film marketing and Distribution  in partnership with Europa Distribution.

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Norway Short Film Convention Trondheim

I had the pleasure of being invited to speak about VOD, film marketing and distribution. The 2 days seminar brought together 100 filmmakers from Norway and Sweden. The goal was to expose filmmakers to a broad range of creative approaches to short film production and distribution . 

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San Sebastian Film Festival

I took part in a panel that looked at issues around online film releases, from piracy to branding to data analysis.

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